Benefits of Email Marketing

You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing, however, is exactly the opposite of that.

Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Emails allow you to reach more people for less, and your return can be exponential. 72% of respondents to an Econsultancy survey in early 2011 described email's return on investment as excellent or good.

Not only is your return on investment higher, AWeber has tools that make it so you don’t have to hire an expensive design firm or copywriter. And many parts of an email campaign are automated; it practically runs itself.

Features

As a customer, you have access to all our features including:

Email Newsletters: You set the date and time you want your newsletter to

send out and we’ll get it delivered.

Autoresponders: Set up a sequence of emails to go out to your subscribers,

and we’ll automatically deliver your emails at the intervals specified.

Email Templates: Choose from over 150 easy to customize templates that

include single and multiple column designs.

Web Forms: Create a beautiful web form in 3 simple steps to start getting

subscribers from your website. Hundreds of web form templates, including

ones to match email templates.

Analytics: Find out who’s opening, who’s clicking, who’s downloading,

who’s buying and who’s viewing...and who’s not. You can use this

information to send broadcast messages to segments, allowing for more

relevant emails. You also have the ability to split test both broadcast

messages and web forms.

Apps: Extend the functionality of your AWeber account by using apps for

Facebook, Wordpress and more. You can also use the AWeber API to

create an app for your own personal use, or make one designed to be used

by thousands of businesses.

The benefits of Emarketing over traditional marketing

Reach

The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, emarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Scope

Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. emarketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.

Interactivity

Whereas traditional marketing is largely about getting a brand’s message out there, emarketing facilitates conversations between companies and consumers. With a two way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.

Immediacy

Internet marketing is able to, in ways never before imagined, provide an immediate impact. Imagine you’re reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW’s latest luxury sedan or Apple’s latest iPod offering. With this kind of traditional media, it’s not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.

With emarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.

By closing the gap between providing information and eliciting a consumer reaction, the consumer’s buying cycle is speeded up and advertising spend can go much further in creating immediate leads.

Demographics and targeting

Generally speaking, the demographics of the Internet are a marketer’s dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as population group skewed towards the middle – classes.

Buying power is not all though. The nature of the Internet is such that its users will tend to organize themselves into far more focused groupings. Savvy marketers who know where to look can quite easily find access to the niche markets they wish to target.

Marketing messages are most effective when they are presented directly to the audience most likely to be interested. The Internet creates the perfect environment for niche marketing to targeted groups.

Adaptivity and closed loop marketing

Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign, the marketer can be far more dynamic in adapting to consumers’ wants and needs.

With eMarketing, responses can be analysed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there’s minimal advertising spend wasted on less than effective campaigns.

Maximum marketing efficiency from eMarketing creates new opportunities to seize strategic competitive advantages. The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line.

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What is emarketing? and how is it better than traditional Marketing

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.

The methods of marketing have changed and improved, and we’ve become a lot more efficient at telling our stories and getting our marketing messages out there.  eMarketing is the product of the meeting between  modern communication technologies and the age-old marketing principles that humans have always applied.

That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the “what” and “why” of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods.

What is eMarketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.  eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts

via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Why is it important?

When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies. Whether you’re a “bricks and mortar” business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It’s at the forefront of a redefinition of way businesses interact with their customers.

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